Craig West
As a cultural leader with over 25 years of experience in leadership, operational, management, and strategic roles, I have honed my people skills to inspire and empower those around me. My passion for the classical music and orchestral sector fuels my belief in the transformative power of music. I am dedicated to recognising and nurturing the extraordinary talent and dedication of performers, fostering a collaborative environment that enriches our shared cultural.
Starting a career in music
After graduating from Manchester University with a degree in music, I embarked on an enriching journey with the Academy of St Martin in the Fields. Leading the orchestra on international tours and collaborating with renowned artists, including legendary Sir Neville Marriner, gave me an exciting and powerful start to my career. I deepened my commitment to music education taking on the delivery of large-scale community activities and performances, fueled by the dedication of my fellow musicians. My innovative spirit flourished as I took on high-profile projects, including a fully-staged performance of Stravinsky's The Soldier's Tale, which ignited my desire explore new dimensions in music performance. My emerging skills as a manager grew as I took on greater responsibility for planning and logistics, even designing my own orchestral management software. What was clear to me through my time at Academy of St Martin in the Fields was my desire to be creative and innovative, work in partnership, and deepen my understanding of collaborating with artists.
Moving North
Returning to my roots in North East England, I embraced the role of Head of Classical Music at Sage Gateshead and Royal Northern Sinfonia. Working under the experienced and generous guidance of Simon Clugston, I honed my artistic and programmatic senses and my keen eye for innovation. I devised and delivered the annual season of concerts with Royal Northern Sinfonia complemented by a roster of world-class artists and ensembles. I developed innovative concert formats including semi-staged oratorios, contemporary works, and cross-genre collaborations with notable artists such as Ben Folds and Sting.
In my efforts engage new audiences, I launched a series of gala concerts, the orchestra's first concerts for babies, and relaxed performances. I initiated the community choir project, Inspiration Choir, which successfully expanded to Leeds and Southampton. Additionally, I led the commissioning of live performances of the beloved children's films The Gruffalo and The Gruffalo’s Child. I took on the leadership of Royal Northern Sinfonia, the UK's only full-time chamber orchestra, deepening my understanding of supporting artists and fostering collaboration.
Leading People
After a rewarding nine years at Sage Gateshead, I embraced new challenges as General Manager with the RTÉ National Symphony Orchestra in Dublin and the London Sinfonietta. During this time, I honed my skills in strategy, artistic planning, and business management, while deepening my passion for fostering a positive culture for managers and musicians.
Collaborating closely with the orchestra members in Dublin, I successfully initiated cultural changes that boosted morale and confidence, paving the way for a more ambitious and fulfilling future for all involved. My work at London Sinfonietta focused on supporting the development of a new Business Plan and Strategy as the ensemble passed its 50th anniversary season
Working with Young People
As Programmes Director for the National Youth Orchestra, I oversaw the musical development of teenage musicians, from the most advanced performers to those new to orchestral music. I continued to support outstanding performances whilst creating innovative learning environments. I enhanced the audition experience to provide greater learning opportunities and a welcoming environment for candidates whilst continually developing diverse pathways and activities that increased accessibility and responded to the broader music education landscape.
As a dedicated music educator, I have cultivated my leadership skills by developing a comprehensive curriculum focused on Leadership for Young People, alongside a suite of innovative music workshops that inspire creativity. My passion for arranging music has led me to create numerous works for diverse ensembles, catering to both young talents and seasoned professionals.
Additionally, I proudly serve as a Trustee and Secretary of The Music Education Council, as well as a Govenor for the North East Music Hub, where I continue to advocate for the advancement of music education.
Creative and Cultural Strategist
My latest Blank Page moment is focused on sharing my skills and experience with organisations and individuals as a Creative and Cultural Strategist. I believe in the importance of unlocking creativity in organisations to find opportunities, solve problems and make change. Creating and nurturing the culture in which we work is key to achieving success. By being purposeful, innovative, and strategic about creativity and culture, organisations can make fundamental change to their futures.
If you would like to work with me, please contact me to arrange a free Blank Page Conversation.
Outside of Work
Outside of work, I live in the North East of England on the banks of the beautiful River Tyne with my partner Katie and children Alex and Helena.
